The IT Store

What Is Direct Marketing?

Direct marketing is a marketing strategy that entails the distribution of information on a service, product, or business directly to the customer without an intermediary. Direct marketing methods use call-to-actions (CTAs), or wording that encourages recipients to take a specific action. Common call-to-actions include:

• Call for more information on the advertised product or service.
• Shop for products or services online or in-store.
• To purchase the advertised product or service online or in-store (a more enticing CTA may offer special pricing).
• To visit the business website for new products or shop seasonal offerings in-store.
• To attend a grand opening at a new store location.
• Attend a special event coming up.

Direct marketing methods include direct mail, newsletters, billboards, catalog distribution, and emails.

Why Is Direct Marketing Important?

Direct marketing is a valuable marketing tool that enables a business to communicate directly and quickly with current and potential customers. Direct marketing enables businesses to filter their target audience to those most likely to do business with them, such as a specific age group who commonly employs the services of similar businesses and can enable the business to cast a wider net to broaden their target audience and attract a new customer base.

The efficiency of direct marketing is also measurable, providing businesses with data about the effectiveness of their promotion.

The Postal Mail Can Help With Direct Marketing!

The Postal Mail offers all-sized businesses the opportunity to select between door-to-door direct mail marketing and targeted direct mail marketing. Both marketing options include:

• Design Consultation of Postcards, Flyers, or Other Print Products
• Address Standardization to Ensure Accurate Mailing
• Graphic Design and Full-Color Printing of Selected Product
• Postage and Mailing to Targeted Coverage Area

Door-To-Door Direct Mail Marketing Vs Subscriber Direct Mail Marketing

Door-to-door direct mail marketing is a broad-reaching marketing effort in which a neighborhood, zip code, or city is the target of your professionally designed postcards, flyers, or other print products without any narrowing filtering of the addresses—you choose where and what to send and we’ll deliver to every address within that area.

This option is a popular choice to let residents in a specific area know about an upcoming event, new location, or grand opening.

Subscriber direct mail marketing is similar; however, the addresses of those receiving the printed material are specific to customers who have previously purchased from you or subscribed to your mailing list. This option is great for marketing efforts meant to encourage previous customers to shop again, offer promotional pricing to existing customers, or let your customer base know about new products or services.

Contact The Postal Mail To Start A Direct Mail Marketing Campaign

Stop by our location and speak with one of our print specialists about initiating a direct mail marketing campaign in an area around your business. Generate new leads or strengthen existing bonds through full-color postcards, flyers, or other printed material.  Our specialists are available during business hours—including weekends!